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新岸線NuFront這家廠商也許名聲不如高通、德儀、NVIDIA等廠商名號響亮，不過它卻是大陸第一家取得ARM Cortex-A9授權的應用處理器廠商。而這次在台灣所展示的就是目前已經進入量產階段、參考設計也即將推出的NuSmart2816，這顆應用處理器採用的是ARM Cortex A-9雙核搭配Mali-400 GPU，並且具備影音硬體解碼核心，最大的賣點就是高達2GHz的時脈。
先簡單介紹一下新岸線，這家公司成立於04年，原本是作無線相關技術的開發，當時也是主導大陸行動電視標準CMMB的重要廠商，不過在大陸行動電視推廣不如預期，決定在07年切入應用處理器市場。當時看好Ubuntu為主的SmartBook市場，所以今天現場也有展出一款超薄筆電設計參考以及一款搭載Ubuntu 11.04的AIO設計參考。而近期看好平板以及接下來Windows for ARM的市場，轉進以中高階白牌平板的市場，希望藉由這款高時脈的應用處理器與其他大陸友商進行差異化。
跳轉繼續。
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NuFront may be a new kid on the block, but they are the first Chinese company to be licensed by the ARM Coretex A-9 architecture. What we see here is the NuSmart2816, which has ARM Coretex A-9 dual core with a Mali-400 GPU and is capable of hardware A/V decoding. This new chip runs at 2GHz and is already in production.
NuFront opened for business in 2004 and was initially involved in wireless technology. They were one of the players in implementing the CMMB Chinese mobile TV standard which was not as widely accepted as it could be. In 2007 they decided to enter the processor market with a focus on Ubuntu-ready SmartBooks. Speaking of which, they also have a ultrathin laptop and an AIO running Ubuntu 11.04. This year, they are stirring up the tablet market with their brand new processor.
