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像這裡提到的幾個例子 似乎都是上游吃死下游的例子(可以這樣算上下游嗎？)有沒有反過來下游吃死上游的例子？例如零售或是組裝廠商有某些策略或手段吃死上游？還是說所有業界的"潛規則"就是貨量大的吃死騎上下游？有反制或是起碼平衡的手段或方式嗎？
有的。當零售業掌握夠大的消費群而能不動如山，狀況此時就會反過來了。台灣的通路多屬此種......
超級市場算不算?大型超市要求批發商以特價供貨, 否則將貸放在不顯眼位置或不作宣傳...
真的要算的話，應該是 7-11的吃相更難看也比較符合所謂下游反剋上游簡單說，看誰手上有的錢多啦！商業上沒有比錢更好用的武器了
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Reader Comments (Page 1 of 1)
albert @ May 28th 2009 11:55AM
像這裡提到的幾個例子 似乎都是上游吃死下游的例子(可以這樣算上下游嗎？)
有沒有反過來下游吃死上游的例子？
例如零售或是組裝廠商有某些策略或手段吃死上游？
還是說所有業界的"潛規則"就是貨量大的吃死騎上下游？
有反制或是起碼平衡的手段或方式嗎？
dmdm @ May 28th 2009 1:37PM
有的。當零售業掌握夠大的消費群而能不動如山，狀況此時就會反過來了。
台灣的通路多屬此種......
Devin @ May 28th 2009 12:23PM
超級市場算不算?
大型超市要求批發商以特價供貨, 否則將貸放在不顯眼位置或不作宣傳...
老貓 @ May 28th 2009 1:02PM
真的要算的話，應該是 7-11的吃相更難看
也比較符合所謂下游反剋上游
簡單說，看誰手上有的錢多啦！
商業上沒有比錢更好用的武器了