With the Android platform, it is foreseeable that the further trend of mobile brand competition should be on "price".
Mobile phones are getting more and more similar. 3.5G? 4G? Touch Screen? Many of these technologies are from a handful providers, buying in technology no longer can differentiate from competitors. If any brand want to be excuse from this "RED OCEAN" and avoid head to head competition from technology competition (High cost, Short product life cycle, Keen competition and comparison as well as Low profit margin) should focus on providing user friendly feeling for your target market. In fact, what customers buy are feeling, many of this cutting edge technologies may not be very useful for them. Customers are emotional and in many cases "prestige image" is the core products they brought.
See LG X Prada mystery of co-marketing. Their revenue have 50times fold which allow them recover from deficits. After that, many crossover phones came out. Rather than copying from them, why not to be the first mover of customer-friendly-oriented? People love simplicity and comfortable. Under this light, an example from HKTDC International ICT Expo may help. This company calls convenientpower providing compatible wireless charging pad which users can charge portable electronics by placing them on top. The solution is simple but powerful.
This may be a solution for runner-up firm and help them to go into the "BLUE OCEAN" by innovativeness. For more: www.convenientpower.com
Reader Comments (Page 1 of 1)
MSpak @ Apr 22nd 2008 1:34AM
With the Android platform, it is foreseeable that the further trend of mobile brand competition should be on "price".
Mobile phones are getting more and more similar. 3.5G? 4G? Touch Screen? Many of these technologies are from a handful providers, buying in technology no longer can differentiate from competitors. If any brand want to be excuse from this "RED OCEAN" and avoid head to head competition from technology competition (High cost, Short product life cycle, Keen competition and comparison as well as Low profit margin) should focus on providing user friendly feeling for your target market. In fact, what customers buy are feeling, many of this cutting edge technologies may not be very useful for them. Customers are emotional and in many cases "prestige image" is the core products they brought.
See LG X Prada mystery of co-marketing. Their revenue have 50times fold which allow them recover from deficits. After that, many crossover phones came out. Rather than copying from them, why not to be the first mover of customer-friendly-oriented? People love simplicity and comfortable. Under this light, an example from HKTDC International ICT Expo may help. This company calls convenientpower providing compatible wireless charging pad which users can charge portable electronics by placing them on top. The solution is simple but powerful.
This may be a solution for runner-up firm and help them to go into the "BLUE OCEAN" by innovativeness. For more: www.convenientpower.com