Sony PlayStation 3每台將賠本$100賣出？

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Sony PlayStation 3每台將賠本$100賣出？

由 Engadget Chinese 於 4 years 之前發表

或許我們永選都猜不到(至少不是現在)真正的數字是多少，但是美林日本證券(Merrill Lynch Japan Securities)已經為準備上市的Sony PlayStation 3計算出成本架構，預估Sony於新產品問世時，若售價為美金$399，則每賣台將損失$94。（如果你還是好奇，美林同時計算出每個RSX晶片連同BD-ROM硬碟價值約$101）。如此繼續推算，Sony在開賣第一年將損失高達118萬美元，不過這可遠比當時推出PS2的第一年所損失的458萬美金少多了。然而，大家也知道Sony仍舊藉此大賺一筆(也同時贏得大眾普遍對他們平台的信心)。當Sony總裁Kutaragi被問及新產品推出即受到如此大的損失時，儘管招致對成本的質疑，想知道他是如何回應的嗎？「我們的理想(針對PS3)是吸引消費者自己想著『我願意為了買下它而多工作幾小時』讓人們無論如何都是真心想要這個東西。」說的有理。因此，各位，回頭去工作吧！

[感謝Julien]

[原文連結]

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